DVD Menu Design

Jammin' - The Birth of a Scene Project Brief Project Summary: A documentary film titled Jammin’ - The Birth of a Scene has finished production and needs the DVD menus and other press materials designed for the upcoming release. Target Audience: The target audience for the film includes 20-80 year old men and women who are fans of Jamband music and/or were attendees of any of thousands of shows and festivals that took place in the decade following the death of Jerry Garcia. Deadheads of all types will also be a major target audience of the film. Perception/Tone/Guidelines: Should create a feeling of nostalgia among the target audience. Slightly chaotic/cluttered/crazy – the same experience the scene provides. Should contain interactive animation. Communication Strategy: The DVD menu design should reflect the culture of the fans of Jamband music. A somewhat cluttered, chaotic feel should be created while maintaining ease of usability. Cultural elements should be used where ever possible. Interactivity and easter-eggs should be used to encourage the viewer to explore the full scope of the DVD contents. Single-Minded Message: Fun, nostalgic, informative.

Jammin' - The Birth of a Scene
Project Brief
 
Project Summary:
A documentary film titled Jammin’ - The Birth of a Scene has finished production and needs the DVD menus and other press materials designed for the upcoming release.
 
Target Audience:
The target audience for the film includes 20-80 year old men and women who are fans of Jamband music and/or were attendees of any of thousands of shows and festivals that took place in the decade following the death of Jerry Garcia. Deadheads of all types will also be a major target audience of the film.
 
Perception/Tone/Guidelines:
Should create a feeling of nostalgia among the target audience.
Slightly chaotic/cluttered/crazy – the same experience the scene provides.
Should contain interactive animation.
 
Communication Strategy:
The DVD menu design should reflect the culture of the fans of Jamband music. A somewhat cluttered, chaotic feel should be created while maintaining ease of usability. Cultural elements should be used where ever possible. Interactivity and easter-eggs should be used to encourage the viewer to explore the full scope of the DVD contents.
 
Single-Minded Message:
Fun, nostalgic, informative.
Title Screen
Main Menu
Screen Options
Scene Selection
Special Features
DVD Extras
Credit Screen
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